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The wait is over...
Radio — 60 second
As part of a multi-media campaign aimed at building business for
a web-hosting company in a very competitive market, we developed
several radio ads that played with the cross meaning of the word
'wait' with 'weight'. The humorous copy and tangential approach
proved to be successful, and they achieved the expected results
in less than three months.
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SFX: (The opening and closing of a
door as someone enters.)
Pete: Hey, you look pretty pleased with yourself, what’s
up?
Dick: I’m going to lose it.
Pete: Lose what?
Dick: The extra wait that has been driving me crazy.
Pete: Well, I never thought of you as a guy who had a problem
with weight, but if you’re on a mission to improve your
life,
I’m 100% behind you. How are you going to do it?
Dick: I just called eisa.com and signed up for their high-speed
Internet access.
Pete: And that is somehow going to solve your weight problem?
Enlighten me.
Dick: With eisa.com, the Internet downloads faster, so I don’t
wait nearly as long as I used to.
Pete: Internet wait. I get it. So eisa.com takes care of the
Internet wait. What are your personal plans for Mr. Tummy?
Dick: I’m thinking ZEN.
Pete: Zen, huh? You really think that’ll work.
Announcer: Get high-speed Internet access from eisa.com. A wait
loss program that works... FAST!
Call 1-877-eisa-eisa today and get on with your life.
Dick: Yeah, I’m just gonna talk it down like a big jetliner.
Hey, maybe one day I’ll be a ZEN master.
Pete: That’s my guy! |
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