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The wait is over...
Radio — 60 second
As part of a multi-media campaign aimed at building business for
a web-hosting company in a very competitive market, we developed
several radio ads that played with the cross meaning of the word
'wait' with 'weight'. The humorous copy and tangential approach
proved to be successful, and they achieved the expected results
in less than three months.
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Pete: So what’s this I hear? You’re on
a weight loss program?
Dick: Yeah, it’s great and it’s really working for
me.
SFX: (rustling/eating of potato chips)
Dick: Chip?
Pete: No thanks. That’s a little hard to believe.
SFX: (pop can opens)
Dick: Pop?
Pete: No thanks.
Dick: Seriously. It’s going great. Chocolate?
Pete: NO! Come on, what’s the gimmick?
Dick: There’s no gimmick. I just called eisa.com and signed
up for their high-speed Internet access.
SFX: (more chips being eaten)
Pete: Okay, hold it right there. What’s the Internet got
to do with weight loss?
Dick: Are you kidding? It’s all about wait loss.
With eisa.com the Internet downloads faster so I don’t
wait nearly as long as I used to. Problem is, I don’t have
as much time to run to the kitchen.
Pete: Which explains the fridge right next to your desk.
Announcer: High-speed Internet access from eisa.com.
A wait loss program that works... FAST!
What are you waiting for? |
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